Chiroworks, formerly known as Chiropractic Works, has been a chiropractic clinic located in Oak Park, Michigan for the last 25 years. With the company’s growing business, the brand is now looking to expand to have medical and pharmaceutical branches of health as well. That being said, I was given the opportunity to develop their brand identity and rename the company to Chiroworks & Preventative Care.
The core of chiropractic is achieving health through natural healing practices and incorporated this when designing. I realized it was more than a healthcare clinic, but a community based experience that was offered. I noticed that patient and staff treat each other as family and this clinic needed a visual identity that keeps the core values of the business intact and amplified.
The 'pulse' monogram does just that as the 'heart' of the design. It combines the lightheartedness atmosphere along with relaxed visuals and text that offers the same warm, relaxed, and respectful feeling this clinic services its community.
Date: Summer 2024
Role: Art Direction & Brand Design
