Date: Summer 2023
Role: Creative Direction, Entrepreneurship & Photography
As the founder of this project, I spent the summer of 2023 working on Motion Athletic, the brand striving to seek resilience. With my creative direction and photography, I aimed to resonate with the people of East Lansing, more importantly, highlighting our resilient student body.
A major factor in building this brand was my strong desire to build something bigger than myself and positively impact the people around me.
On the back of our tees, there's a runner with the phrase 'No thanks, I'll walk'. For me, it symbolizes taking the challenging and more rewarding route throughout life in order to become a stronger individual.
Although us Michigan State students are all spartans, only those who strive to embrace challenges and seek resilience are accepted to Motion Athletic.
